![]() Tip #5: Set Your Video Pins Up SEO for Success Subtitles, text overlays, and text intro and outro slides are all great ways to make your video content easy to follow without audio, which is also a great way to make your content more inclusive for the hearing impaired community. This helps your video be viewable to a larger audience and be more inclusive overall! Make sure your audience understands the message, even without sound. ![]() This makes adding text overlays and captions to your Video Pins all the more important. Tip #4: Remove the Need for Audioĭid you know that most Pinterest users scroll without their audio on? NOTE: Video Pins must be over 4 seconds in length. When your video gives away everything, there’s no reason for the user to click through to find out more. Shorter videos typically perform better on the platform, and from a strategic standpoint, it’s also a good idea to leave your viewers wanting more. While you can technically publish videos up to 15 minutes long, Pinterest recommends short videos between 6-15 seconds long. You’ll have to include your text overlay in your video somewhere, preferably at the beginning or end!įor extra branding points, upload your own fonts to Canva to add on-brand text overlays! Tip #3: Keep it Short and Captivating Text overlays help Pins stand out, add context, and work to enhance your overall message.Īfter you upload your Pin, you can move the selector left or right to select a thumbnail to use as your video cover photo. Whether you kick off with lots of movement and color, show off one of your most popular products, or create intrigue using text within the first few seconds, it’s always a good idea to make that intro count! Tip #2: Add Text OverlayĪnother way to grab (and keep!) a viewer’s attention is to add a text overlay to your Video Pin! You only have a few seconds to capture a user’s attention before they keep scrolling. The golden rule of video–no matter the platform–is to grab the viewer’s attention as soon as possible. To help you get started, here are some creative best practices for top-notch Video Pins. Pinterest is all about the visuals, so it’s a good idea to create original, high-quality video content that stops scrollers right in their tracks. There’s never been a better time to start sharing Video Pins on Pinterest!Īnd, now you can schedule video content on Pinterest with Later, available on all paid plans! Simply put, Video Pins are more “sticky” than image Pins due to the interactive nature of video content. Once a viewer has engaged with your video content, they’re far more likely to click through the Pin’s link - which can be great for cross-promotion and sales. You can also use Video Pins to drive viewers elsewhere, such as your YouTube channel, website, or product pages. ![]() The added value makes it more likely that a user will save it to one of their boards - a positive indicator to the Pinterest algorithm that will boost your Pin in future search results. Video Pins shine through for educational content, like tutorials, how-to’s, and recipes. They also allow brands to share so much more on the platform, from authentic storytelling to product demos. Source: it’s not just the added visibility that makes Video Pins so great. In fact, brands like Tastemade have grown their Pinterest following by uploading thousands of unique videos to Pinterest, which has generated more than 2.2 billion views over the years! With all this in mind, it’s worth optimizing your Pins so they stand out from the crowd - and Video Pins are one of the best ways to do this. In fact, 85% of users say Pinterest is where they go to start a new project, and 97% of Pinterest users’ searches are non-branded - meaning most people are searching for ideas, rather than specific brands. ![]() Since Pinterest is a visual discovery platform, it’s a great platform to reach and inspire new audiences. Views of organic video Pin are up 240% year on year-particularly driven by food and beverage, beauty, DIY, entertainment, and home decor. The number of video views on Pinterest last year grew more than 6x compared to 2018. What you may not know, however, is that Pinterest is an amazing platform for video too, and video Pins bring some key benefits for businesses. Plus, chances are, you’re already sharing or consuming video content on platforms like Instagram, Facebook, TikTok, and YouTube. Plus, Video Pins are displayed in a scrollable banner at the top of Pinterest mobile app search results, which is a huge opportunity for brands looking to increase their exposure.
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